Biscuits, ice cream, FREE - McVitie’s is about to become everyone’s friend in London this week.
The company is launching its first range of ice creams, with flavours inspired by its famous biscuits.
It wants you to try its sweet treats such as Earl Grey Rich Tea, Salted Caramel & Chocolate Hobnob and Jaffa Ice Cream Cake, so it’s sending an ice cream van out around the capital to give them away for free.
The Sweeet van will be popping up at various locations on Tuesday and Wednesday.
You can request a visit by tweeting @McVities and #sweeet, or go see it in Soho Square on Wednesday afternoon between 2pm and 6pm.
Kerry Owens, United Biscuits’ acting marketing director for sweet biscuits (surely one of the best job titles around), said: “We’re always looking for more versatile ways to bring our Sweeet range of biscuits to people in new and exciting ways, and while we can’t guarantee you a sizzling hot summer, we can promise you’ll love our range of delicious, biscuit-infused ice creams.”
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